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How Do I Get Google Guaranteed?

To get the Google Guaranteed badge, you must be a service-area business that signs up for Google's Local Services Ads program and passes their screening process. This process includes a background check on the business and owner, verification of your business license, and proof of insurance. It is a paid advertising feature, not a free organic ranking factor.

A Deeper Dive: Understanding the Green Checkmark

The Google Guaranteed badge is a powerful trust signal for customers, but it's important to understand what it is and what it isn't.

It's Part of a Paid Ad Program

The badge appears on Local Services Ads, which show up *above* the traditional paid ads and organic search results. You pay Google for leads generated through these ads, not for clicks. It's a way to buy your way to the very top of the page, but only if you qualify.

Eligibility is Limited

The program is primarily for local home service providers like plumbers, electricians, locksmiths, and house cleaners. Not all business categories are eligible. You must serve customers at their locations (be a "service-area business").

The Screening Process is Rigorous

Google's reputation is on the line, so they vet businesses thoroughly. You will need to provide documentation for your business license and insurance, and all employees who enter customers' homes may need to pass individual background checks. The process can take several weeks.