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How Do I Improve My Google Ranking?

To improve your Google ranking, focus on four core areas: 1) Create content that is significantly more helpful and in-depth than the current top results. 2) Earn high-quality backlinks from authoritative sites. 3) Optimize your on-page SEO by targeting the right keywords. 4) Ensure your website is technically sound, fast, and mobile-friendly.

A Deeper Dive: Actionable Ways to Boost Your Rank

Improving your ranking is an ongoing process. Here are the most impactful actions you can take:

1. Conduct a Content Gap Analysis

Look at the top-ranking pages for your target keyword. What questions do they answer? What topics do they cover? Your goal is to create a piece of content that covers all of that and more. Find the "gaps" in their content and fill them to make your page the most comprehensive resource available.

2. Improve Page Speed

Page speed is a confirmed ranking factor. Use Google's PageSpeed Insights tool to analyze your site. Common fixes include compressing images, leveraging browser caching, and minimizing CSS and JavaScript files. A faster site provides a better user experience and is favored by Google.

3. Start an Outreach Campaign for Backlinks

Don't just wait for backlinks to happen. Actively seek them out. This can involve writing guest posts for other blogs in your industry or reaching out to journalists and content creators with your unique data or stories, offering your site as a resource to be cited.