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What is an SEO Checklist?
An SEO checklist is a structured list of essential actions needed to optimize a website for search engines. It acts as a guide to ensure all critical ranking factors are addressed, from technical foundations and on-page content to off-page authority building. Using a checklist prevents crucial steps from being missed.
Video outlining a basic SEO checklist
A Deeper Dive: Foundational Checklist Items
While a full SEO checklist can have over 100 items, they all fall into a few key areas. Here are some of the most important points for any beginner's checklist:
✅ Technical SEO Basics
- Website is mobile-friendly.
- Site loads quickly (under 3 seconds).
- Secure with HTTPS.
- Submit an XML sitemap to Google Search Console.
- Use a clear and logical URL structure.
✅ On-Page SEO Essentials
- Perform keyword research for each page.
- Place the primary keyword in the page title, meta description, and H1 tag.
- Write high-quality, helpful content for users.
- Optimize images with descriptive alt text.
- Add internal links to other relevant pages on your site.
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