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What is SEO Optimization?

SEO optimization (Search Engine Optimization) is the continuous process of improving your website to increase its visibility when people search for products or services related to your business in search engines like Google. The goal is to attract more high-quality traffic to your site by ranking higher for relevant keywords.

A Deeper Dive: The Three Pillars of SEO

SEO isn't a single action, but a combination of strategies that fall into three main categories:

1. On-Page SEO

This involves optimizing the content and HTML source code of a page. It includes using relevant keywords in your titles and text, optimizing meta descriptions, ensuring your content is high-quality and easy to read, and using proper heading structures.

2. Off-Page SEO

This refers to actions taken outside of your own website to impact your rankings. The biggest factor is backlink building—earning links from other reputable websites. This signals to Google that your site is trustworthy and authoritative.

3. Technical SEO

This focuses on the backend of your website to ensure it can be crawled and indexed properly. It includes things like improving site speed, ensuring your site is mobile-friendly, having a secure connection (HTTPS), and using schema markup.